Senior Creative Strategist

SanaSajjad.

Performance Creative · Meta and TikTok · D2C Growth

I specialise in performance-driven creative strategy for high-growth brands, building systems that scale through rigorous testing, iteration, and consumer psychology.

Helped brands grow from $3M to $7M ARR in just 7 months, contributed to a $35M+ ARR AI startup, and worked across several 7 and 8 figure D2C brands, optimising creatives on Meta, TikTok, and Google.

I do not just make ads that look good. I build creative infrastructure that converts at scale.

$35M+
ARR Contributed
$300K
Creative Spend Managed
7-8 fig
Brands Scaled
▶ Watch Strategy Walkthrough
Brands
CTR improved 2-3% ROAS increased 1.2x+ $3M to $7M ARR in 7 months 2+ winning creatives per month $100K to $300K ad spend managed Reduced creative fatigue Meta and TikTok expert 7 and 8 figure D2C brands
Selected Work
Ads That Actually
Perform.
Orgain static ad
D2C Nutrition
Orgain
Product benefits static
Orgain UGC ad
UGC Creative
Orgain
Influencer-style UGC format
The Plug vs ad
Comparison Creative
The Plug
Us vs Them format
The Plug testimonial ad
Social Proof
The Plug
Testimonial + results timeline
Blenders Look Good Feel Good
Brand Campaign
Blenders Eyewear
500K+ 5-star reviews hook
Video Creative
Performance Video Ad

* More available via Meta Ads Library. Full walkthrough on call due to NDA constraints.

Client Roster
Brands I Have
Scaled.
BN Healthy
Orgain
Vitera
Strive Soda
Optimal Human
Moyers
Blind Barrel
Blenders Eyewear
EzyDog
iRocker
NuMe
nim.video
Replit
Taptap Send
Will Leather Goods
Holbrook Pickleball
Buffy
Vyro AI Apps

+ Several more not listed

Deep Dive
Full Creative Strategy
Case Study.
Buffy
Sustainable DTC Bedding Brand
Problem
Hot Sleepers
→
Mechanism
Cooling Fabric
→
Identity
Sustainable Lifestyle

Audience:

  • · Eco-conscious consumers
  • · Wellness-focused shoppers
  • · Hot sleepers seeking relief
  • · Researched via Reddit insights

Top Angles:

⚡ Winner Angle
Cooling Relief
"I stopped waking up sweating at 3am"
  • Split screen: before vs after
  • Close-up fabric and hand touch
Sustainable Without Guilt
"Finally found bedding that is actually sustainable"
  • Nature overlays, green tones
  • Packaging and eco messaging
Cozy Lifestyle
"This made my bed my favorite place again"
  • Morning coffee in bed
  • Pet cuddling, soft aesthetic
The System
How I Test and Scale.
01
Angle Testing
  • Launch 5 to 7 angles
  • Cooling, sustainability, luxury
  • Problem-solution
  • Lifestyle variants
02
Hook Testing
  • 5 to 10 hooks per angle
  • "Hot sleepers need this"
  • "This fixed my sleep"
  • Question-led openers
03
Format Testing
  • UGC talking head
  • Static bold claim
  • POV routine
  • ASMR unboxing
04
Metrics
  • Hook rate
  • Hold rate
  • CTR
  • CPA and ROAS
05
Iteration
  • Winner to 10+ variations
  • Refresh every 2 to 3 weeks
  • Angle remixes
06
Scale
  • 1 winner to 10+ variants
  • Increase budget
  • Prevent creative fatigue
  • Rinse, repeat
By The Numbers
Proof It Works.
2-3%
CTR
Improvement
1.2x+
ROAS
Increase
$7M
ARR scaled
in 7 months
2+
Winners found
every other month
$300K
Creative spend
optimised
The Stack
Tools & Stack I Use.
∞
Meta Ads Library
Competitive research and swipe file
♫
TikTok Creative Center
Trending audio and formats
▶
Foreplay
Ad inspiration and briefs
N
Notion
Strategy docs and workflows
≡
Mixpanel
Behaviour analytics
◌
Google Analytics
Traffic and conversion data
✦
AI Tools
Creative ideation and scripting
◕
Veo and Envato
Video production assets
Let's build something
that converts.
Open to new projects · Meta and TikTok · D2C and SaaS

Or reach out directly: sana.sajjad6@gmail.com

▶ Watch Loom Walkthrough → Full Creative Flow Doc